Mehrdad Moharramzadeh; farhad fathi; m n
Abstract
The purpose of this article was to evaluate the feasibility of existing investment opportunities with a focus on the development of communications with special interests & diversification of winter tourism services in Ardabil province. The method of this research was descriptive-analytical & ...
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The purpose of this article was to evaluate the feasibility of existing investment opportunities with a focus on the development of communications with special interests & diversification of winter tourism services in Ardabil province. The method of this research was descriptive-analytical & applied in terms of feasibility; The statistical population of this study consists of all sports & non-sports tourists who have traveled to this region at least once in the period, as well as experts in the field of tourism & sports in Ardabil province. The statistical sample of the research was obtained using Morgan table of 380 people which was used using random sampling method & the questionnaire was randomly distributed among tourists. The data collection method used in the present study was field libraries & the data collection tool was a researcher-made questionnaire. In order to determine the validity of the questionnaire, the opinions of professors & experts in the field of tourism & sports are used & to determine the finality of the questionnaire, the Cronbach-Bach coefficient was used. The reliability of the questionnaire was 0.89. Friedman & Structural Equation Model were analyzed statistically. & the awareness of the people of the neighboring areas "have the lowest average (3.27). According to the average rankings, it can be said that the greatest impact on the index" Proximity to the borders of Azerbaijan, Armenia, Turkey & the Caucasus "with the average rank (11.58). Be. The results of fitting the model show that due to the significant value (P-Value) the effect of investment opportunities for winter tourism development at the error level of 0.05 is significant.
Farzad Nobakht; Roghayyeh Bakhshesh; Mehrdad Moharramzadeh; Abbas Naghizadeh
Abstract
The purpose of this study was to evaluate the feasibility of designing and implementing marketing software in sporting events to investigate the financial, technical, human, legal, operational and schedule aspects of the study. The feasibility questionnaire was prepared with 40 items in 6 dimensions: ...
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The purpose of this study was to evaluate the feasibility of designing and implementing marketing software in sporting events to investigate the financial, technical, human, legal, operational and schedule aspects of the study. The feasibility questionnaire was prepared with 40 items in 6 dimensions: financial, technical, human, legal, operational and scheduling. Its reliability was assessed by Cronbach's alpha test and content validity of the questionnaire by 5 professors of sport management (using CVI and CVR indices). The statistical population of this research is 270 sport managers and experts and software designers in Ardabil city. Sampling was categorical random and the sample size was estimated 154 according to Cochran formula. The research findings showed that the human aspect of marketing software in Ardebil sport events is confirmed but technical, legal, financial, operational and scheduling aspects of marketing software in Ardebil province is not confirmed. According to the results, the design and implementation of sports event marketing software in Ardabil province is not evaluated positively and it is necessary to consider the possible obstacles and ways of investigating it before to design it.
Farzad Nobakht; Akram Faridi; Abbas Naghizadeh; Mehrdad Moharramzadeh; Nasrin Azizian Kohan
Abstract
The main purpose of this study was to investigate the networking capability of women’s sport clubs in Ardabil province in order to both benefit the clubs and promote the development of women's sports. It was a descriptive applied research. The statistical population of Ardabil sports club staff ...
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The main purpose of this study was to investigate the networking capability of women’s sport clubs in Ardabil province in order to both benefit the clubs and promote the development of women's sports. It was a descriptive applied research. The statistical population of Ardabil sports club staff is 200 and based on Morgan table the sample size was estimated 120 people (n = 120). The data were collected through Business Networking Questionnaire. Cronbach's alpha was used to assess the reliability of the questionnaire. One-sample t-test and SPSS 20 software were also used to test the hypotheses. The results of this study showed that Ardabil women's clubs' product networking capability, processes, information system and organizational culture were significantly higher than the average (mean= 3 and significance level= 95%). Also, the networking of managers, staff and organizational structure were found to be significantly lower than the average. The results showed that by spreading culture of networking activities and changing the approach of managers and staff of women's clubs, new products can be developed for existing clubs. Also, standardizing processes and using new information systems can facilitate the networking process since existing clubs cannot develop on their own because of their small size.
Mehrdad Moharramzadeh; Sajjad Pashaie; Mir Davod Hoseyni
Abstract
In recent years, the need to change the direction of the exchange approach to communication in customer relationship management has been widely considered. The purpose of this study was to, the Effect of Customer Relationship Management on Satisfaction and Loyalty of Customers Referring to East Azarbaijan ...
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In recent years, the need to change the direction of the exchange approach to communication in customer relationship management has been widely considered. The purpose of this study was to, the Effect of Customer Relationship Management on Satisfaction and Loyalty of Customers Referring to East Azarbaijan province to sport Places. The present research is applied in terms of purpose and in terms of descriptive-survey method. The statistical population of the present study included people referring to places and recreation centers of East Azarbaijan province in the year 2018-2019. The data were collected using standard questionnaires of Mahmoudi et al. (2017), Alawi Shad (2008). The results of the hypothesis test can be illustrated by SMART-PLS software using t-test and path coefficients (b). The findings of the research showed a direct and significant relationship between the components of customer relationship management (customer perception and separation, customer relationship, client acquisition and customer relationship development, relationship development) with satisfaction with a coefficient of 0.61 and a statistic of 16.700 At the significant level, there is a significant correlation between customer satisfaction and customer satisfaction (B = 0.78). Therefore, changing the commercial space and marketing transformation through customer relationship management in order to increase the satisfaction and loyalty of the customers of sports facilities is necessary, so providing services with care and attention to the needs and interests of the customer is the most important factor in attracting and retaining customers in the places.